Q1 2024 Performance of Top Drawing & Coloring Apps on iOS in Latin America

In the first quarter of 2024, the Drawing & Coloring category on iOS in Latin America showcased interesting trends in user engagement and app performance. Sensor Tower provides a closer look at the top five apps that have captured the region's creative minds.

My Coloring Book experienced a significant spike in downloads, reaching 132K in the last week of March, while weekly active users (WAU) peaked at 187K in the same period. Despite a brief revenue generation in early February, the app mostly sustained itself without notable income.

For Color by Number：Coloring Games, a steady revenue stream was observed throughout the quarter, ending on a high note with $18K in the final week. Downloads showed a declining trend, from 21K to 17K by the end of March, and WAUs dropped to 62K, suggesting a gradual decrease in user activity.

The Happy Color by Numbers Game from X-Flow displayed modest revenues, averaging around a few hundred dollars weekly, and concluded Q1 with $334. Downloads and WAUs followed an upward trajectory, finishing at 22K and 129K respectively.

Pixel Art － Color by Number by Easybrain held a consistent revenue pattern, with the last week generating $1.8K. Downloads saw a slight increase from 11K to 13K towards the quarter's end, and WAUs rose to 90K, indicating a solid and engaged user base.

Lastly, Hello Kitty Nail Salon maintained a steady revenue flow, peaking at $2.3K in the final week. Downloads reached 9K, and WAUs saw a notable increase to 37K, reflecting a growing interest in the app.

The data from Sensor Tower offers valuable insights into the Drawing & Coloring apps market in Latin America, highlighting the apps' ability to maintain and attract users. For more detailed analytics and trends, Sensor Tower's platform is the go-to source.